Convention and Codes Blog

Today is October 7th, 2019. We are starting a project in AICE Media Studies. I have chosen Adrian as my partner to this project with. We had a list of topics from companies to start project that we could choose from. We ended up choosing Nike as the company to start our project on. The Nike Project will be a 25-30 second commercial that will be filmed on campus. With 3 weeks of time that we have, to film, edit, and produce the project with roughly about 7 classes to do this project so being productive and quick. Nike shows off all sports such as soccer and football making it one of the biggest sport brand in the world.

Common sounds in Nike commercial are voice overs and music from hit songs. Nike always take part of NBA Finals, The FIFA world cup and the Super Bowl commercials. Nike also take part in other events from sports and list quotes such as "believe in everything even if it means sacrificing everything." Common aspect of these commercials is that they have music that set the tone for the commercial. Songs such as Humble by Kendrick Lamar and Mo Bamba by Sheck Wes was used in the NBA Finals in 2017 and 2019. They also used different genres such as country and rock to also can set the moods in different sports commercials. It set the scene of what the energy can give off to the viewer.

Types of editing used in Nike commercial are jump cuts, hard cuts, J cuts, ect. Editing Software that that they use are Adobe Premiere Pro and Sony Vegas. Other editing software include Red Giant can be used in creating different lights such as dark lights and blue lights. Editing like this makes Nike commercial look crispy, making the viewer feel that he/her is in the commercial themselves. Another type of editing that they use is cross cut, which is parallel editing.  This is common, especially when the commercial is connecting with what the product is promoting. Nike would be the prefect choice for our group, making my editing skills to use. That's what we wanted to do all this time.